Assistance with providing segment size and growth trends. Estimate Total Available Market (TAM), Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM).

Identification of the customer and end-user roles in the market segment being targeted. Guidance on contacting potential customers.

urrent and/or emerging critical needs that the product or service will fulfill for the customers. Identification of a compelling customer value proposition. Validation of proposed theories.

What is the customer willing to pay for the product or service. Validation of the proposed assumptions. Identification of key market drivers

Identification of the business model will be used to generate revenue from the innovation.

Identification of the challenges that would inhibit sales of the product or service.

Formulation of a plan for reaching customers

Identification of environmental/societal impacts of the technology, product or service.

Developing a story about how the company was started and its history. Identification of company strengths

Capital needed for the implementation of the Commercialization Plan, from pre-commercialization (in Phase II) to full commercialization. Planning how these funds be “staged” in terms of milestones to accomplish the market/customer acquisition objectives.

Revenue history, technologies that contribute to the revenue, anticipated revenue trajectory.

Matching the team to the current and future tasks. Identification of the skills and team that will be needed for Phase II and Phase III.

Identification of future company trajectory, such as acquisition by a large company, or increased growth “trajectory” through investment, sales, or licensing.

Use of patent, copyright, and trademark literature to identify emerging trends. Creation of a competitor matrix table to show current players, their features and prices.

Identification of how the business will protect their intellectual property that results from the innovation, domestically and globally. Develop an understanding of which IP is closest and which is potentially most threatening to the “freedom to operate.”

Strategy for securing investment dollars, and the ideal investment partner for each business, and why they would be "ideal." Identification of specific contacts, leads, previous relationships, and agreements already in place. For outside investment, identify milestones, mention how much money to accomplish each milestone, and how each milestone will increase the value of your product/service/enterprise for subsequent rounds.

Identify the most likely outcome to enable outside investors/investment to get the return on his/her investment (i.e., IPO, sale to/acquisition by a third party). Use of revenues from sales or licensing to assist in the future exit such as an acquisition or merger.

Provide an estimate of the DOE Return on Investment (ROI) or Net Present Value (NPV)

Calculation of the planned price or fee for each product and/or service. Strategy for creating revenues & finding customers. Forecasting of sales by month and year.

Identification of the profit margin (sales/licensing price less cost to make) per unit and how this price varies with volume fluctuations.

Discuss how to have repeat or follow-up on sales with existing customers.